New Orleans, LA – August 27, 2024 – As Southern Decadence, one of the largest LGBTQ+ events in New Orleans and the United States, approaches this weekend, Integrity Health and Wellness, a local and holistic primary care practice, in collaboration with the New Orleans Lambda Center, the LGBTQ+ recovery clubhouse, is proud to announce the launch of the “SOBER 4 TODAY” initiative. This program is designed to support and celebrate sobriety within the LGBTQ+ community during this iconic event.
A Social Experiment in Solidarity
“SOBER 4 TODAY” is not just an initiative; it’s a social experiment aimed at promoting solidarity in sobriety. This initiative seeks to visually distinguish and connect individuals who are navigating their sobriety journey during Southern Decadence. By leaning into the “one day at a time” mantra that resonates deeply within sobriety circles, “SOBER 4 TODAY” encourages participants to know they are not alone in their journey.
Free Wristbands for Southern Decadence Attendees
To promote this message of solidarity, Integrity Health and Wellness and the New Orleans Lambda Center will be distributing free “SOBER 4 TODAY” wristbands to Southern Decadence attendees. These wristbands serve as a symbol of support, unity, and commitment to sobriety, if even for today.
Wristband Pickup Information
Wristbands will be available for pickup at the following locations and times:
- Friday, August 30th: From 5:00 PM to 7:00 PM at 914 N. Rampart Street.
- Saturday, August 31st: Throughout the day in the French Quarter.
Supporting the Sober Community
In addition to the wristbands, resources will be made available through brochures and flyers during wristband pickup. These resources include information on local support groups, sober-friendly spaces, available 12-step meetings, and holistic health services offered by Integrity Health and Wellness.
Messages of Hope and Community
“The ‘SOBER 4 TODAY’ initiative is about creating a safe and supportive environment for those in our community who choose sobriety,” said Dr. Jacob Rickoll of Integrity Health and Wellness. “We are honored to collaborate with the New Orleans Lambda Center in this endeavor and believe this will create meaningful connections, spark interesting conversations, and provide helpful resources during Southern Decadence.”
“We love the idea of ‘SOBER 4 TODAY’ because we know sobriety is a one day at a time experience. We’re excited to serve as the sobriety resources partner by offering up literature and connections to community establishments that do a great deal for those who are interested in sobriety,” said Austin Addison, Vice Chair of the New Orleans Lambda Center.
About Integrity Health and Wellness
Integrity Health and Wellness is a holistic primary care practice located in New Orleans, LA. Dedicated to providing compassionate care that addresses the root causes of both chronic and acute conditions, Integrity Health and Wellness offers a wide range of services, including HIV and PrEP management, addiction treatments, hormone therapies, and fitness coaching.
About New Orleans Lambda Center
The New Orleans Lambda Center is the dedicated LGBTQ+ recovery clubhouse that since 1984 has been offering a safe space for individuals on their journey in sobriety. The center provides a welcoming environment for a variety of 12-step meetings and sobriety-related events. It is located within the New Orleans Healing Center in the Marigny.
For more information about the “SOBER 4 TODAY” initiative, please contact Austin Addison at nolalambda@gmail.com.
