Business

Is your son or daughter heading to college? If the answer is yes, it’s an exciting moment in your child’s life. But, financially, it can also be a paralyzing time if they do not have a principled approach for managing money. Out on their own for the first time, your child has an opportunity to sharpen their financial skills for the future, but they are vulnerable to mistakes. … [Read more...] about Financial Wisdom for College Students

Businesses make bank during the busy holiday season. It doesn’t matter what you’re selling—the key to success is to focus on sales. Among social media platforms, the format of Instagram lends itself to visual marketing. That’s because Instagram requires a photo or advertising graphic to post. Millennials have flocked to Instagram since it does not lend itself to people … [Read more...] about ’Tis the Season for Instagram

With over a billion users, Facebook is a great place to start marketing your business via social media. Instagram and Twitter are viable alternatives—and ultimately, you will want to use all three—but Facebook’s near total market penetration and easy-to-use tools make it the best first option.  Business owners will sometimes question the use of social media because … [Read more...] about Facebook 101 for Business